Networking with E-commerce in Rural America
نویسنده
چکیده
Rural businesses often face substantial hurdles in participating in today’s economy. Many rural businesses are small and find it difficult to marshal the resources needed to compete in the new digital economy. And remoteness often hinders many rural businesses as they try to gain access to the capital, infrastructure, and technology needed to operate in today’s global and instantaneous marketplace. While these hurdles are formidable, e-commerce may be a key to overcoming the limitations of both size and distance. Electronic technologies obviously allow rural firms to interact and communicate with distant suppliers and customers. But perhaps the greatest benefit of e-commerce is that it supports business networks. Networks create economic opportunities that are simply not available to individual rural businesses. Rural businesses are beginning to take advantage of e-commerce, but its full promise remains untapped. CENTER FOR THE STUDY OF RURAL AMERICA Federal Reserve Bank of Kansas City
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